Print Advertising is Losing Ground

As of 2008, search engines have surpassed Yellow Pages and directories as the leading source for local business information1. Only 13 percent of consumers ages 25-34 and 24 percent of those ages 35-44 cite print Yellow Pages as their primary source2.

Your best prospects—and your best competitors—are online. You need to be, also.  It is critical to ensure that your company can be found online, and has an effective online presence you can be proud of.  Buchanan Web Marketing knows the unique challenges that you face in the local online marketplace. We can help you effectively navigate the challenges to successful online lead generation, and business growth.

Internet advertising attracts measurable referrals.  As with any marketing you employ, it is important to be able to measure results so that you know what the return on investment (ROI) is.  A dynamic website and online advertising will give you an ROI picture by allowing real-time measurement of visitor activities such as clicks, time spend viewing content, and page views, etc. You know immediately how your online advertising investment is paying off.  It is difficult to manage without the numbers.  Buchanan Web Marketing solutions help you better understand how your investment is working for you and your company.

Online use continues to expand.  It is difficult to grow your business with declining media and outdated methods.  Search engines are used by 73% of consumers when looking for local products and services – more than any other media type3.  Before you renew your Yellow Pages print or online directory, let us show you how to attract the right customers with a website and online marketing solution from Buchanan Web Marketing for top results!  Contact us online  for more information.

  • 1: 2008 Marketwire, With No Distinct Winner, Marketers Need a Diverse Local Search Marketing Mix, 2nd Annual TMP Directional Marketing Research Study, TMP.
  • 2: ComScore, TMPDM, July 2009
  • 3: 2008 Marketwire, Search Engines Are the No. 1 Source for Consumers Looking for Local Businesses



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