Imagine you are searching for a family law attorney. Your Google search shows several family law attorneys in your area. You review two firms’ Web sites. One is a nice looking site but standard, with attorney bios, a list of the law firm’s practice areas and generic on its approach. The other site is similar, but also features lots of content that is relevant to what you were searching for: family law FAQs, articles on related topics for family law, a blog by the managing partner, etc.