Now that the Thanksgiving holiday is behind us, let's get back to work! (hope you had a great one!)
There are many good questions to ask when evaluating the effectiveness of your company’s website:
- Is it visible to the major search engines
- Does it have a design that compels the viewer to stay?
- Does it work across all browsers and devices?
- Is the structure of the navigation make for a great user experience?
Those are all great questions to ask, but ultimately they miss the most important question of all: What is my website doing to convert visitors into clients? After all, conversion is one of the main reasons for having a website in the first place, right?
With that in mind, here are three ideas to help boost the conversion rate of your website:
1. Think of your website like an engine
Every part in an engine has a specific purpose. The same is true for your website — every element on every page should work toward driving conversion.
From the minute a person clicks onto your website, they are asking the question: Why should I work with (or buy from) this company? Reviewing your company’s website with that key question in mind will help you to determine what to highlight, what to include, and what to get rid of.
2. Establish your unique personality
Do a quick Internet search for competitors in and around your area. The chances are strong that you will find a lot of similarity. And that presents you with an opportunity to set your company apart. Write home page copy that clearly spells out the benefits of working with you. Use a bold, memorable design. Provide content and social media tools to engage your visitors. Publish a blog with your insights on your area of expertise.
These and other elements that highlight your company’s unique style and approach will make an impression on them — and help drive conversion in the process.
3. Make it simple for prospects to contact you
It is important to guide prospects to the next step in the conversion process: getting in touch with you! Make sure your contact information is tastefully but prominently displayed all over the site. Using calls to action that provide users with specific commands — call, email, click here — is one tactic. Also, make sure your contact form is user friendly. You might even consider including a shorter version of it on every page of your website.
If you would like to learn more about how Buchanan Web Marketing can help with website conversion solutions for your northern California bay area business, please contact us online or call 707-774-5607 for a FREE consultation.